ARM and Wasita sign representation agreement for the UAE
Thursday , 29 August 2013
Represented by its Managing Director, Mr. Mohd Nasir Bin Nasuha, Arab Ready Meals PSC (ARM), an affiliate of KADDB Investment Group (KIG) / Troops Products Cluster, signed a three-year Exclusive Representation Agreement with Al Wasita Emirates for Services and Catering (Wasita), the Abu Dhabi based support services management company, represented by its CEO, Mr. Raed Yaghnam for the latter to be the exclusive representative in the UAE for promoting, distributing and selling ARM products in the UAE. The products and services of ARM are represented in quality convenience food based on retort pouch systems and food catering services in military camps. The Easy to use MREs (Meals Ready to Eat) produced at ARM are customised based on the requirements of the clients. The company has eastern and western menus, all of which are highly durable, combat proven, and cost effective, with ethnic and nutritious considerations. Wasita provides catering and a wide range of support services to public and private entities, including military, oil and gas, healthcare, education, and infrastructure. Wasita is also very active in the humanitarian and relief aid sector in cooperation with the UAE Red Crescent, UAE’s National Supreme Security Council, and The National Emergency Crisis and Disasters Management Authority. Wasita, being known in the UAE and GCC region as a dynamic organisation with a progressive attitude, shall represent ARM with government ministries and departments, including military and security institutions, and humanitarian aid institutions and agencies. Moreover, it was agreed that Al Wasita Group has the initial right of first refusal to business inquiries received from other countries of the GCC. It is worth mentioning that ARM MREs require no cooking; only reheating, and are acknowledged for their two-year shelf life, where no special storage method is needed, and also for the pack integrity, as the individual dish is packed in a four-ply reinforced oriented nylon laminated pouch. The single meal pack ration is comprised of a complete meal consisting of an entrée, dessert, beverage and other ancillaries. The 24 hour meal pack ration has two complete meals in addition to breakfast. The signing ceremony was held at the premises of KADDB Investment Group (KIG), the commercial and investment arm of King Abdullah II Design and Development Bureau (KADDB), in the presence of its CEO, Mr. Ahmad Sallakh.